E-government strategy in Turkey: a case for m-government

Ronan Jouan De Kervenoael; İpek Koçoğlu

doi:10.4018/978-1-4666-0324-0.ch017

E-government strategy in Turkey: a case for m-government

Ronan Jouan De Kervenoael, İpek Koçoğlu

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review

Abstract

Market orientation strategies are now expected to be integrated and enacted by firms and governments alike. While private services will surely continue to take the lead in mobile strategy orientation, others such as government and Non-Governmental Organizations (NGOs) are also becoming prominent Mobile Players (m-Players). Enhanced data services through smart phones are raising expectations that governments will finally deliver services that are in line with a consumer ICT lifestyle. To date, it is not certain which form of technological standards will take the lead, e.g. enhanced m-services or traditional Internet-based applications. Yet, with the introduction of interactive applications and fully transactional services via 3G smart phones, the currently untapped segment of the population (without computers) have the potential to gain access to government services at a low cost.

Original language	English
Title of host publication	Handbook of research on e-government in emerging economies
Subtitle of host publication	adoption, continuance, usage, e-participation and legal frameworks
Editors	Saul Z.K.J. Bwalya
Publisher	IGI Global
Pages	351-373
Number of pages	22
Volume	1
ISBN (Print)	978-1-4666-0324-0, 1-4666-0324-0
DOIs	https://doi.org/10.4018/978-1-4666-0324-0.ch017
Publication status	Published - 15 Mar 2012

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E-government strategy in Turkey: a case for m-government. / Jouan De Kervenoael, Ronan; Koçoğlu, İpek.
Handbook of research on e-government in emerging economies: adoption, continuance, usage, e-participation and legal frameworks. ed. / Saul Z.K.J. Bwalya. Vol. 1 IGI Global, 2012. p. 351-373.

Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review

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E-government strategy in Turkey: a case for m-government

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