TY - CHAP
T1 - E-services
T2 - Opportunities and challenges - An overview
AU - Evanschitzky, Heiner
AU - Iyer, Gopalkrishnan R.
PY - 2007/12/1
Y1 - 2007/12/1
N2 - Interactivity is a dominant focus in today's online business environments. This special issue of the Journal of Value Chain Management offers an introduction and systematic overview of the prospects and challenges of the new and emerging practice of 'E-Services.' Articles in this issue cover appropriate frameworks for understanding e-services, engage in research in this field, and offer insights from empirical applications. This opening paper offers a brief overview of the papers included in this special issue and outlines the key opportunities and challenges for marketing and management.
AB - Interactivity is a dominant focus in today's online business environments. This special issue of the Journal of Value Chain Management offers an introduction and systematic overview of the prospects and challenges of the new and emerging practice of 'E-Services.' Articles in this issue cover appropriate frameworks for understanding e-services, engage in research in this field, and offer insights from empirical applications. This opening paper offers a brief overview of the papers included in this special issue and outlines the key opportunities and challenges for marketing and management.
KW - Chapter Overview
KW - E-Services
UR - http://www.scopus.com/inward/record.url?scp=84895252718&partnerID=8YFLogxK
UR - https://link.springer.com/chapter/10.1007%2F978-3-8350-9614-1_1
U2 - 10.1007/978-3-8350-9614-1_1
DO - 10.1007/978-3-8350-9614-1_1
M3 - Chapter
AN - SCOPUS:84895252718
SN - 9783835008014
SP - 1
EP - 5
BT - E-Services
ER -