E-services: Opportunities and challenges - An overview

Heiner Evanschitzky, Gopalkrishnan R. Iyer

Research output: Chapter in Book/Published conference outputChapter


Interactivity is a dominant focus in today's online business environments. This special issue of the Journal of Value Chain Management offers an introduction and systematic overview of the prospects and challenges of the new and emerging practice of 'E-Services.' Articles in this issue cover appropriate frameworks for understanding e-services, engage in research in this field, and offer insights from empirical applications. This opening paper offers a brief overview of the papers included in this special issue and outlines the key opportunities and challenges for marketing and management.

Original languageEnglish
Title of host publicationE-Services
Subtitle of host publicationOpportunities and Threats
Number of pages5
Publication statusPublished - 1 Dec 2007


  • Chapter Overview
  • E-Services


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