TY - JOUR
T1 - Effect of social capital on agribusiness diversification intention in the emerging market
AU - Lang, Le Dang
AU - Behl, Abhishek
AU - Dong, Nguyen Trung
AU - Temouri, Yama
AU - Thu, Nguyen Hong
PY - 2022/1/17
Y1 - 2022/1/17
N2 - Purpose: Coronavirus disease 2019 (COVID-19) has seriously affected the global economy. How agribusinessmen are overcoming this crisis is being noticed in emerging markets. Using social capital to diversify agribusiness for getting more customers is a useful solution for the growth of agribusiness. However, there is a lack of evidence on the aggregate measurement scale of social capital and the influence of behavioral goals on the intention toward agribusiness diversification. Therefore, this study aims to develop an integrated measurement of social capital and investigate its effect on agribusiness diversification intention using the expanded theory of planned behavior (TPB). Design/methodology/approach: A mixed-methods approach is used, including four in-depth interviews, three focus group discussions and two surveys. Structural equation modeling is applied to a sample of 484 respondents to test the proposed hypotheses. Findings: The study shows the role of social capital in influencing the intention to diversify agribusiness under the premises of the resource-based view (RBV). The scale of social capital is also developed, which is the first integrated measurement of this asset. The findings contribute significantly to the existing knowledge of social capital, the TPB and diversifying agribusiness. Originality/value: This is the first study to explore the comprehensive effect of the facets of social capital on behavioral intention through behavioral goals and determinants of the TPB under the premises of the RBV. The findings will help emerging economies, for example, Vietnam, where most farmers are family business owners or microscaled entrepreneurs in agriculture.
AB - Purpose: Coronavirus disease 2019 (COVID-19) has seriously affected the global economy. How agribusinessmen are overcoming this crisis is being noticed in emerging markets. Using social capital to diversify agribusiness for getting more customers is a useful solution for the growth of agribusiness. However, there is a lack of evidence on the aggregate measurement scale of social capital and the influence of behavioral goals on the intention toward agribusiness diversification. Therefore, this study aims to develop an integrated measurement of social capital and investigate its effect on agribusiness diversification intention using the expanded theory of planned behavior (TPB). Design/methodology/approach: A mixed-methods approach is used, including four in-depth interviews, three focus group discussions and two surveys. Structural equation modeling is applied to a sample of 484 respondents to test the proposed hypotheses. Findings: The study shows the role of social capital in influencing the intention to diversify agribusiness under the premises of the resource-based view (RBV). The scale of social capital is also developed, which is the first integrated measurement of this asset. The findings contribute significantly to the existing knowledge of social capital, the TPB and diversifying agribusiness. Originality/value: This is the first study to explore the comprehensive effect of the facets of social capital on behavioral intention through behavioral goals and determinants of the TPB under the premises of the RBV. The findings will help emerging economies, for example, Vietnam, where most farmers are family business owners or microscaled entrepreneurs in agriculture.
KW - Agribusiness diversification
KW - COVID-19
KW - Resource-based view
KW - Social capital
KW - Theory of planned behavior
UR - http://www.scopus.com/inward/record.url?scp=85106058053&partnerID=8YFLogxK
UR - https://www.emerald.com/insight/content/doi/10.1108/JIC-01-2021-0039/full/html
U2 - 10.1108/JIC-01-2021-0039
DO - 10.1108/JIC-01-2021-0039
M3 - Article
AN - SCOPUS:85106058053
SN - 1469-1930
VL - 23
SP - 56
EP - 84
JO - Journal of Intellectual Capital
JF - Journal of Intellectual Capital
IS - 1
ER -