Enabling servitization by affordance actualization: The role of digitalization capabilities

Parikshit Naik, Andreas Schroeder, Ali Ziaee Bigdeli, Timothy S Baines

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review


Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.
Original languageEnglish
Publication statusPublished - 5 Jul 2017
Event 24th EurOMA conference - Edinburgh, United Kingdom
Duration: 1 Jul 20175 Jul 2017


Conference 24th EurOMA conference
Country/TerritoryUnited Kingdom

Bibliographical note

© 2017 The Authors


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