Enhancing Sustainability Attributes in New Product Design Insights from Automotive Industry

Product design is an innovative process that, through the stages of problem statement, concept, and initial and detailed design, meets the needs of customers, the requirements of companies, and their limitations. In the current process of product design and development, formulating design objectives plays a crucial role in objective setting, project implementation, product needs and requirements specification, and performing activities validation. Currently, the role of the design and development stages in the sustainability of products, identifying strategies for improving this stage is of particular significance, and paying attention to the product planning and definition process group and focusing on establishing sustainability principles in the target book and defining new attributes can be regarded as one of the sustainable product development strategies. Consequently, this research is a case study in the field of applying the sustainability principles in the target book as one of the deliverables at the stage of product planning. The present study proposes strategies towards developing the attributes of the target book as a tool for exerting sustainability pillars in the process of design and development by means of surveying automotive industry experts, applying the DEMATEL and Fuzzy ANP combined method, and evaluating and determining new attributes.