Original language | English |
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Title of host publication | Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton |
Publication status | Published - 2008 |
Event | 37th European Marketing Academy conference - Brighton, United Kingdom Duration: 27 May 2008 → 30 May 2008 |
Conference
Conference | 37th European Marketing Academy conference |
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Abbreviated title | EMAC 2008 |
Country/Territory | United Kingdom |
City | Brighton |
Period | 27/05/08 → 30/05/08 |