Exploring the dimensions and transactional outcomes of incomplete business contracts

Erik A. Mooi, David I. Gilliland

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Conference publication

1 Conference publication

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2008
Effects of relational policies in export channels
Obadia, C. & Gilliland, D. I., 2008, 2008 AMA educators’ proceedings: enhancing knowledge development in marketing. Brown, J. R. & Dant, R. P. (eds.). American Marketing Association, p. 248-250 3 p.
Research output: Chapter in Book/Published conference output › Conference publication