Exploring the motivations and benefits of joining a brand community: A study of UK 7–11-year-olds

Robert Thomas

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2 Jul 2018
Event	Academy of Marketing Conference : Marketing the Brave - University of Sterling , Sterling , United Kingdom Duration: 2 Jul 2018 → 5 Jul 2018

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	Sterling
Period	2/07/18 → 5/07/18

Cite this

@conference{9352e315ca8842ec8d8f6314d6f01948,

title = "Exploring the motivations and benefits of joining a brand community: A study of UK 7–11-year-olds",

author = "Robert Thomas",

year = "2018",

month = jul,

day = "2",

language = "English",

note = "Academy of Marketing Conference : Marketing the Brave ; Conference date: 02-07-2018 Through 05-07-2018",

}