Abstract
This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were found to be positively related to export market-oriented activities. In turn, export market-oriented activities were positively associated with aspects of export performance.
Original language | English |
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Pages (from-to) | 615-626 |
Number of pages | 12 |
Journal | Journal of International Business Studies |
Volume | 33 |
Issue number | 3 |
DOIs | |
Publication status | Published - 1 Sept 2002 |