TY - JOUR
T1 - Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors
AU - Botetzagias, I.
AU - Dima, A.-F.
AU - Malesios, C.
PY - 2015/2/1
Y1 - 2015/2/1
N2 - This paper examines how an individual's moral norms and demographic characteristics interact with the standard ‘Theory of Planned Behavior’ predictors (Attitude; Subjective Norms; and Perceived Behavioral Control (PBC)) in explaining the intention to recycle (RI). Our data originate from an empirical research of Greek citizens conducted in Autumn 2013 (N = 293). Through structural equation modeling, we find that PBC is consistently the most important predictor of RI. Moral norms have a larger effect on RI than Attitude while their influence is primarily direct. On the contrary, demographic characteristics were found to be statistically non-significant predictors of RI, similarly to Subjective Norms.
AB - This paper examines how an individual's moral norms and demographic characteristics interact with the standard ‘Theory of Planned Behavior’ predictors (Attitude; Subjective Norms; and Perceived Behavioral Control (PBC)) in explaining the intention to recycle (RI). Our data originate from an empirical research of Greek citizens conducted in Autumn 2013 (N = 293). Through structural equation modeling, we find that PBC is consistently the most important predictor of RI. Moral norms have a larger effect on RI than Attitude while their influence is primarily direct. On the contrary, demographic characteristics were found to be statistically non-significant predictors of RI, similarly to Subjective Norms.
UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-84920197406&partnerID=MN8TOARS
UR - https://www.sciencedirect.com/science/article/pii/S0921344914002663?via%3Dihub
U2 - 10.1016/j.resconrec.2014.12.004
DO - 10.1016/j.resconrec.2014.12.004
M3 - Article
SN - 0921-3449
VL - 95
SP - 58
EP - 67
JO - Resources, conservation and recycling
JF - Resources, conservation and recycling
ER -