Fairness in open book strategy and 'the strength of the weak ties' as a source of competitive advantage

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of the 38th European Marketing Academy Conference
Publication status	Published - 2009
Event	38th European Marketing Academy Conference - Nantes, France Duration: 25 May 2009 → 29 May 2009

Conference	38th European Marketing Academy Conference
Abbreviated title	EMAC 2009
Country/Territory	France
City	Nantes
Period	25/05/09 → 29/05/09
Other	Marketing and the core disciplines

Cite this

@inproceedings{7c91b103afbc49068b8d27a23fcea92d,

title = "Fairness in open book strategy and 'the strength of the weak ties' as a source of competitive advantage",

author = "{De Kervenoael}, Ronan and Ulf Nilsson",

year = "2009",

language = "English",

booktitle = "Proceedings of the 38th European Marketing Academy Conference",

note = "38th European Marketing Academy Conference, EMAC 2009 ; Conference date: 25-05-2009 Through 29-05-2009",

}