Gamification to Engage Manufacturers with Servitization

Daniel Andrews; Panagiotis Petridis; Timothy S Baines; Ali Ziaee Bigdeli; Victor Guang Shi; James S. Baldwin; Keith Ridgway

Gamification to Engage Manufacturers with Servitization

Daniel Andrews, Panagiotis Petridis, Timothy S Baines, Ali Ziaee Bigdeli, Victor Guang Shi, James S. Baldwin, Keith Ridgway

Research output: Chapter in Book/Published conference output › Conference publication

Abstract

Servitization can include many kinds of processes and outcomes depending upon the contexts in which it occurs. This means that servitization is difficult to model accurately in simulations. Games, on the other hand, prioritize the provision of engaging experiences for participants over modelling realistic processes, while Serious Games can combine elements of both games and simulations. Gamification is a more recent term than either ‘simulation’ or ‘serious game’ that has been retrospectively used to describe the process of combining game elements with simulation models to create serious games. As the knowledge base of servitization is quite broad, and specific processes of transformation have yet to be verified, serious games and gamification may be more suited to engaging manufacturers with servitization than simulations. Having co-created several gamified software applications based on servitization, we discuss our findings in relation to this process.

Original language	English
Title of host publication	Advances in Manufacturing Technology XXXI
Editors	James Gao, Mohammed El Souri, Simeon Keates
Place of Publication	Netherlands
Pages	195-200
Number of pages	6
ISBN (Electronic)	978-1-61499-792-4
Publication status	Published - 1 Sept 2017

Bibliographical note

Copyright: IOS Press

The final publication is available at IOS Press through http://doi.org/10.3233/978-1-61499-792-4-195

Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1,
EP/K014080/1 ‘Transforming the adoption of Product-Service Systems through
innovations in applied gaming technology’

Keywords

Servitization
Gamification
Software

Access to Document

Gamification_to_Engage_Manufacturers_with_Servitization
Copyright: IOS Press
Accepted author manuscript, 259 KB

Cite this

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title = "Gamification to Engage Manufacturers with Servitization",

abstract = "Servitization can include many kinds of processes and outcomes depending upon the contexts in which it occurs. This means that servitization is difficult to model accurately in simulations. Games, on the other hand, prioritize the provision of engaging experiences for participants over modelling realistic processes, while Serious Games can combine elements of both games and simulations. Gamification is a more recent term than either {\textquoteleft}simulation{\textquoteright} or {\textquoteleft}serious game{\textquoteright} that has been retrospectively used to describe the process of combining game elements with simulation models to create serious games. As the knowledge base of servitization is quite broad, and specific processes of transformation have yet to be verified, serious games and gamification may be more suited to engaging manufacturers with servitization than simulations. Having co-created several gamified software applications based on servitization, we discuss our findings in relation to this process.",

keywords = "Servitization, Gamification, Software",

author = "Daniel Andrews and Panagiotis Petridis and Baines, {Timothy S} and {Ziaee Bigdeli}, Ali and Shi, {Victor Guang} and Baldwin, {James S.} and Keith Ridgway",

note = "Copyright: IOS Press The final publication is available at IOS Press through http://doi.org/10.3233/978-1-61499-792-4-195 Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1 {\textquoteleft}Transforming the adoption of Product-Service Systems through innovations in applied gaming technology{\textquoteright} ",

year = "2017",

month = sep,

day = "1",

language = "English",

isbn = "978-1-61499-791-7",

pages = "195--200",

editor = "James Gao and {El Souri}, Mohammed and Simeon Keates",

booktitle = "Advances in Manufacturing Technology XXXI",

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AU - Andrews, Daniel

AU - Petridis, Panagiotis

AU - Baines, Timothy S

AU - Ziaee Bigdeli, Ali

AU - Shi, Victor Guang

AU - Baldwin, James S.

AU - Ridgway, Keith

N1 - Copyright: IOS Press The final publication is available at IOS Press through http://doi.org/10.3233/978-1-61499-792-4-195 Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1 ‘Transforming the adoption of Product-Service Systems through innovations in applied gaming technology’

PY - 2017/9/1

Y1 - 2017/9/1

N2 - Servitization can include many kinds of processes and outcomes depending upon the contexts in which it occurs. This means that servitization is difficult to model accurately in simulations. Games, on the other hand, prioritize the provision of engaging experiences for participants over modelling realistic processes, while Serious Games can combine elements of both games and simulations. Gamification is a more recent term than either ‘simulation’ or ‘serious game’ that has been retrospectively used to describe the process of combining game elements with simulation models to create serious games. As the knowledge base of servitization is quite broad, and specific processes of transformation have yet to be verified, serious games and gamification may be more suited to engaging manufacturers with servitization than simulations. Having co-created several gamified software applications based on servitization, we discuss our findings in relation to this process.

AB - Servitization can include many kinds of processes and outcomes depending upon the contexts in which it occurs. This means that servitization is difficult to model accurately in simulations. Games, on the other hand, prioritize the provision of engaging experiences for participants over modelling realistic processes, while Serious Games can combine elements of both games and simulations. Gamification is a more recent term than either ‘simulation’ or ‘serious game’ that has been retrospectively used to describe the process of combining game elements with simulation models to create serious games. As the knowledge base of servitization is quite broad, and specific processes of transformation have yet to be verified, serious games and gamification may be more suited to engaging manufacturers with servitization than simulations. Having co-created several gamified software applications based on servitization, we discuss our findings in relation to this process.

KW - Servitization

KW - Gamification

KW - Software

UR - http://doi.org/10.3233/978-1-61499-792-4-195

M3 - Conference publication

SN - 978-1-61499-791-7

SP - 195

EP - 200

BT - Advances in Manufacturing Technology XXXI

A2 - Gao, James

A2 - El Souri, Mohammed

A2 - Keates, Simeon

CY - Netherlands

ER -

Gamification to Engage Manufacturers with Servitization

Abstract

Bibliographical note

Keywords

Access to Document

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The Service Transformation Game

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