Global, ethical and sustainable marketing

Wendy E Tabrizi; Michael Solomon; Greg Marshall; Elnora Stewart; Bradley Barnes; Vince Mitchell

Global, ethical and sustainable marketing

Wendy E Tabrizi, Michael Solomon, Greg Marshall, Elnora Stewart, Bradley Barnes, Vince Mitchell

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Marketing: Real People, Real Decisions
Editors	Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Place of Publication	London
Publisher	Pearson
Chapter	2
Volume	1
Edition	3
Publication status	Published - 31 Aug 2019

Cite this

@inbook{0f750177c63244ab96bcffce86edcf4e,

title = "Global, ethical and sustainable marketing",

author = "Tabrizi, {Wendy E} and Michael Solomon and Greg Marshall and Elnora Stewart and Bradley Barnes and Vince Mitchell",

year = "2019",

month = aug,

day = "31",

language = "English",

volume = "1",

editor = "Solomon, {Michael R. } and Marshall, {Greg W. } and Stuart, {Elnora W. } and Barnes, {Bradley } and Mitchell, {Vincent-Wayne } and Tabrizi, {Wendy }",

booktitle = "Marketing: Real People, Real Decisions",

publisher = "Pearson",

edition = "3",

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TY - CHAP

T1 - Global, ethical and sustainable marketing

AU - Tabrizi, Wendy E

AU - Solomon, Michael

AU - Marshall, Greg

AU - Stewart, Elnora

AU - Barnes, Bradley

AU - Mitchell, Vince

PY - 2019/8/31

Y1 - 2019/8/31

UR - https://www.pearson.com/uk/educators/higher-education-educators/program/Solomon-Marketing-Real-People-Real-Decisions-3rd-Edition/PGM2376876.html

M3 - Chapter

VL - 1

BT - Marketing: Real People, Real Decisions

A2 - Solomon, Michael R.

A2 - Marshall, Greg W.

A2 - Stuart, Elnora W.

A2 - Barnes, Bradley

A2 - Mitchell, Vincent-Wayne

A2 - Tabrizi, Wendy

PB - Pearson

CY - London

ER -

Global, ethical and sustainable marketing

Other files and links

Creating the product

Integrated Marketing Communications

Managing the product

Cite this