Heritage destination love

K Andriotis, Pantea Foroudi , Reza Marvi

Research output: Contribution to journalArticlepeer-review


Although love has received considerable attention in the marketing literature, there is limited past research on love in a tourism context. This study aims to overcome past research negligence by proposing the concept of heritage destination love.

A qualitative approach was undertaken, face-to-face in-depth interviews with 35 respondents in London to discuss about the concept of heritage destination love antecedents and its consequences, tourists’ behavior and tourists’ feeling, passion and love about the destinations as playing a magnificent role in tourism development.

The outcome reveals that heritage destination love has three elements – passion, emotional attachment and identification.

Despite its limitations, the current study offers theoretical insights of the psychological theory of the love triangle in relation to heritage destination love.
Original languageEnglish
Pages (from-to)240-259
Number of pages19
JournalQualitative Market Research
Issue number2
Early online date4 Aug 2020
Publication statusPublished - 22 Mar 2021

Bibliographical note

© 2020, Emerald Publishing Limited. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.


  • Heritage
  • Passion
  • Destination
  • Love
  • Tourists' Felling
  • Emotion attachment


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