Abstract
Purpose
Although love has received considerable attention in the marketing literature, there is limited past research on love in a tourism context. This study aims to overcome past research negligence by proposing the concept of heritage destination love.
Design/methodology/approach
A qualitative approach was undertaken, face-to-face in-depth interviews with 35 respondents in London to discuss about the concept of heritage destination love antecedents and its consequences, tourists’ behavior and tourists’ feeling, passion and love about the destinations as playing a magnificent role in tourism development.
Findings
The outcome reveals that heritage destination love has three elements – passion, emotional attachment and identification.
Originality/value
Despite its limitations, the current study offers theoretical insights of the psychological theory of the love triangle in relation to heritage destination love.
Although love has received considerable attention in the marketing literature, there is limited past research on love in a tourism context. This study aims to overcome past research negligence by proposing the concept of heritage destination love.
Design/methodology/approach
A qualitative approach was undertaken, face-to-face in-depth interviews with 35 respondents in London to discuss about the concept of heritage destination love antecedents and its consequences, tourists’ behavior and tourists’ feeling, passion and love about the destinations as playing a magnificent role in tourism development.
Findings
The outcome reveals that heritage destination love has three elements – passion, emotional attachment and identification.
Originality/value
Despite its limitations, the current study offers theoretical insights of the psychological theory of the love triangle in relation to heritage destination love.
Original language | English |
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Pages (from-to) | 240-259 |
Number of pages | 19 |
Journal | Qualitative Market Research |
Volume | 24 |
Issue number | 2 |
Early online date | 4 Aug 2020 |
DOIs | |
Publication status | Published - 22 Mar 2021 |
Bibliographical note
© 2020, Emerald Publishing Limited. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact [email protected].Keywords
- Heritage
- Passion
- Destination
- Love
- Tourists' Felling
- Emotion attachment