Original language | English |
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Title of host publication | Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes |
Publication status | Published - May 2009 |
Event | 38th European Marketing Academy Conference - Nantes, France Duration: 25 May 2009 → 29 May 2009 |
Conference
Conference | 38th European Marketing Academy Conference |
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Abbreviated title | EMAC 2009 |
Country/Territory | France |
City | Nantes |
Period | 25/05/09 → 29/05/09 |
Other | Marketing and the core disciplines |