How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets

S. Hyvonen, M. Tuominin, Graham J. Hooley

    Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

    Original languageEnglish
    Publication statusUnpublished - 2004
    EventAMA Summer Educators' Conference 2004 - Boston , United States
    Duration: 6 Aug 20049 Aug 2004


    ConferenceAMA Summer Educators' Conference 2004
    Country/TerritoryUnited States

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