How to effectively communicate university patents: a framework based on signalling theory

Ciro Troise; Serena Strazzullo; Nicholas O’Regan; Guido Giovando

doi:10.1080/14778238.2023.2219403

How to effectively communicate university patents: a framework based on signalling theory

Ciro Troise^*, Serena Strazzullo, Nicholas O’Regan, Guido Giovando

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Abstract

University patents are a critical tool for firms seeking to gain information from universities. However, the potential of this tool is frequently constrained by ineffective communication and commercialisation strategies. University patents must be successfully advertised and disseminated to third parties to have an impact outside academia. In this scenario, inventors, universities, and technology transfer offices (TTOs) (which manage their patent portfolios) are encouraged to increase their efforts to promote and communicate patents. This article uses signalling theory to examine the key features of university patents that influence the investment or acquisition decisions of entrepreneurs and investors. Our findings can help TTOs, inventors, and universities strengthen their patent communication and commercialisation strategies, and also help third parties secure more successful university patents.

Original language	English
Article number	2219403
Pages (from-to)	1-10
Number of pages	10
Journal	Knowledge Management Research and Practice
DOIs	https://doi.org/10.1080/14778238.2023.2219403
Publication status	Published - 23 May 2023

Bibliographical note

Keywords

Patents
inventors
knowledge transfer
market
technology transfer offices
universities

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10.1080/14778238.2023.2219403

How to effectively communicate university patents
This is an Accepted Manuscript version of the following article, accepted for publication in Knowledge Management Research and practice. [Ciro Troise, Serena Strazzullo, Nicholas O’Regan & Guido Giovando (2023) How to effectively communicate university patents: a framework based on signalling theory, Knowledge Management Research & Practice, DOI: 10.1080/14778238.2023.2219403]. It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (https://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Accepted author manuscript, 215 KBLicence: CC BY-NC 4.0

https://www.tandfonline.com/doi/full/10.1080/14778238.2023.2219403

Cite this

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How to effectively communicate university patents: a framework based on signalling theory

Abstract

Bibliographical note

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