Improving organisational responsiveness through CRM – the dynamics of strategy, information systems, and staff empowerment

Luciano Batista, Maureen Meadows, Sally Dibb, Matthew Hinton, Mathew Analogbei

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 10 Sept 2013
Event27th annual British Academy of Management conference 2013 - University of Liverpool Management School, Liverpool, United Kingdom
Duration: 11 Sept 201311 Sept 2013


Conference27th annual British Academy of Management conference 2013
Abbreviated titleBAM 2013
Country/TerritoryUnited Kingdom


  • CRM
  • strategy
  • information systems
  • staff empowerment
  • organisational responsiveness

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