Inequalities in retail choice: exploring consumer experiences in suburban neighbourhoods

Malcolm Kirkup, Ronan J. De Kervenoael, Alan Hallsworth, Ian Clarke, Peter Jackson, Rossana Perez Del Aguila

Research output: Contribution to journalArticlepeer-review


Focuses on deprived neighbourhoods where instances of “food deserts” have been found and explores, through focus groups, consumer experiences of food store choices. Focusing on suburban neighbourhoods in Portsmouth, identifies significant differences in experiences of choice both between and within neighbourhoods. In some localities, the research also finds dissatisfaction with the (supposedly-coveted) “small local store”. Shows that choice is very different from provision, and conceptualises how consumers’ circumstances, situation and individual characteristics can significantly reduce a broad theoretical provision of food stores to a limited set of perceived real choices.
Original languageEnglish
Pages (from-to)511-522
Number of pages12
JournalInternational Journal of Retail and Distribution Management
Issue number11
Publication statusPublished - 2004


  • consumer behaviour
  • convenience stores
  • residential areas
  • retailing
  • United Kingdom
  • urban areas


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