Integrated Marketing Communications

Wendy Tabrizi, Elizabeth Dempsey, Elizabeth Lye

Research output: Chapter in Book/Published conference output › Chapter

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  • 2019

    Creating the product

    Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 262 -298

    Research output: Chapter in Book/Published conference output › Chapter

  • Global, ethical and sustainable marketing

    Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

    Research output: Chapter in Book/Published conference output › Chapter

  • Managing the product

    Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3rd ed. Pearson, p. 302 - 336

    Research output: Chapter in Book/Published conference output › Chapter

  • Marketing, planning and strategy

    Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

    Research output: Chapter in Book/Published conference output › Chapter

  • Segmentation, targeting and positioning

    Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

    Research output: Chapter in Book/Published conference output › Chapter

  • Services marketing

    Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). Pearson

    Research output: Chapter in Book/Published conference output › Chapter