Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing

Dina Rasolofoarison

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	2008 AMA educators’ proceedings
Subtitle of host publication	enhancing knowledge development in marketing
Editors	James R. Brown, Rajiv P. Dant
Publisher	American Marketing Association
ISBN (Print)	0-87757-333-6
Publication status	Published - 2008
Event	American Marketing Association summer educators' conference 2008 - San Diego, United States Duration: 8 Aug 2008 → 11 Aug 2008

Conference	American Marketing Association summer educators' conference 2008
Abbreviated title	Summer AMA 2008
Country/Territory	United States
City	San Diego
Period	8/08/08 → 11/08/08

Cite this

@inproceedings{84597e4a308d4ee1b63bf7f824ed5821,

title = "Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing",

author = "Dina Rasolofoarison",

year = "2008",

language = "English",

isbn = "0-87757-333-6",

editor = "Brown, {James R. } and Dant, {Rajiv P.}",

booktitle = "2008 AMA educators{\textquoteright} proceedings",

publisher = "American Marketing Association",

address = "United States",

note = "American Marketing Association summer educators' conference 2008, Summer AMA 2008 ; Conference date: 08-08-2008 Through 11-08-2008",

}

TY - GEN

T1 - Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing

AU - Rasolofoarison, Dina

PY - 2008

Y1 - 2008

UR - http://www.marketingpower.com/Community/ARC/gated/Documents/Connections/ARC_AMA_SUMMER2008.pdf

M3 - Conference publication

SN - 0-87757-333-6

BT - 2008 AMA educators’ proceedings

A2 - Brown, James R.

A2 - Dant, Rajiv P.

PB - American Marketing Association

T2 - American Marketing Association summer educators' conference 2008

Y2 - 8 August 2008 through 11 August 2008

ER -