Interactive data and retail investor decision-making: an experimental study

Joanne Locke, Alan Lowe, Andy Lymer

Research output: Contribution to journalArticlepeer-review


The results of an experimental study of retail investors' use of eXtensible Business Reporting Language tagged (interactive) data and PDF format for making investment decisions are reported. The main finding is that data format made no difference to participants' ability to locate and integrate information from statement footnotes to improve investment decisions. Interactive data were perceived by participants as quick and 'accurate', but it failed to facilitate the identification of the adjustment needed to make the ratios accurate for comparison. An important implication is that regulators and software designers should work to reduce user reliance on the comparability of ratios generated automatically using interactive data.

Original languageEnglish
Pages (from-to)213-240
Number of pages28
JournalAccounting and Finance
Issue number1
Early online date7 Nov 2013
Publication statusPublished - May 2015


  • experiment
  • extensiblebusiness reporting language
  • financial reporting
  • iInteractive data
  • investment decision-making


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