iServe: a serious game for servitization

Panagiotis Petridis; Victoria Uren; Tim Baines; Petros Lameras; Charn Pisithpunth; Victor Guang Shi

doi:10.1109/IMCTL.2014.7011139

iServe: a serious game for servitization

Panagiotis Petridis, Victoria Uren, Tim Baines, Petros Lameras, Charn Pisithpunth, Victor Guang Shi

Research output: Chapter in Book/Published conference output › Conference publication

Abstract

Servitization concerns the process of manufacturers shifting from a focus on producing and selling tangible goods to service-based business models. Factors that drive adoption of servitization are financial, strategic (competitive advantage) and marketing. However, uptake is slow and active efforts are being made to transfer knowledge about servitization to the manufacturing sector. This paper presents early results from the first test of a serious computer game which has the goal of educating managers about what advanced services are and how they fit in supply chains. Results suggest the role-play scenario tested is appropriate for an audience of largely non-expert gamers, and that the approach has the potential to instruct users about the role of services in the supply chain.

Original language	English
Title of host publication	Proceedings of 2014 international conference on Interactive Mobile Communication technologies and Learning (IMCL)
Publisher	IEEE
Pages	237-241
Number of pages	5
ISBN (Print)	978-1-4799-4742-3
DOIs	https://doi.org/10.1109/IMCTL.2014.7011139
Publication status	Published - 31 Dec 2014
Event	8th international conference on Interactive Mobile Communication technologies and Learning - Thessaloniki, Greece Duration: 13 Nov 2014 → 14 Nov 2014

Conference

Conference	8th international conference on Interactive Mobile Communication technologies and Learning
Abbreviated title	IMCL2014
Country/Territory	Greece
City	Thessaloniki
Period	13/11/14 → 14/11/14

Keywords

serious games
servitization
usability

Access to Document

10.1109/IMCTL.2014.7011139

Cite this

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title = "iServe: a serious game for servitization",

abstract = "Servitization concerns the process of manufacturers shifting from a focus on producing and selling tangible goods to service-based business models. Factors that drive adoption of servitization are financial, strategic (competitive advantage) and marketing. However, uptake is slow and active efforts are being made to transfer knowledge about servitization to the manufacturing sector. This paper presents early results from the first test of a serious computer game which has the goal of educating managers about what advanced services are and how they fit in supply chains. Results suggest the role-play scenario tested is appropriate for an audience of largely non-expert gamers, and that the approach has the potential to instruct users about the role of services in the supply chain.",

keywords = "serious games, servitization, usability",

author = "Panagiotis Petridis and Victoria Uren and Tim Baines and Petros Lameras and Charn Pisithpunth and {Guang Shi}, Victor",

year = "2014",

month = dec,

day = "31",

doi = "10.1109/IMCTL.2014.7011139",

language = "English",

isbn = "978-1-4799-4742-3",

pages = "237--241",

booktitle = "Proceedings of 2014 international conference on Interactive Mobile Communication technologies and Learning (IMCL)",

publisher = "IEEE",

address = "United States",

note = "8th international conference on Interactive Mobile Communication technologies and Learning, IMCL2014 ; Conference date: 13-11-2014 Through 14-11-2014",

}

Petridis, P , Uren, V , Baines, T, Lameras, P, Pisithpunth, C & Guang Shi, V 2014, iServe: a serious game for servitization. in Proceedings of 2014 international conference on Interactive Mobile Communication technologies and Learning (IMCL). IEEE, pp. 237-241, 8th international conference on Interactive Mobile Communication technologies and Learning, Thessaloniki, Greece, 13/11/14. https://doi.org/10.1109/IMCTL.2014.7011139

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T1 - iServe

T2 - 8th international conference on Interactive Mobile Communication technologies and Learning

AU - Petridis, Panagiotis

AU - Uren, Victoria

AU - Baines, Tim

AU - Lameras, Petros

AU - Pisithpunth, Charn

AU - Guang Shi, Victor

PY - 2014/12/31

Y1 - 2014/12/31

N2 - Servitization concerns the process of manufacturers shifting from a focus on producing and selling tangible goods to service-based business models. Factors that drive adoption of servitization are financial, strategic (competitive advantage) and marketing. However, uptake is slow and active efforts are being made to transfer knowledge about servitization to the manufacturing sector. This paper presents early results from the first test of a serious computer game which has the goal of educating managers about what advanced services are and how they fit in supply chains. Results suggest the role-play scenario tested is appropriate for an audience of largely non-expert gamers, and that the approach has the potential to instruct users about the role of services in the supply chain.

AB - Servitization concerns the process of manufacturers shifting from a focus on producing and selling tangible goods to service-based business models. Factors that drive adoption of servitization are financial, strategic (competitive advantage) and marketing. However, uptake is slow and active efforts are being made to transfer knowledge about servitization to the manufacturing sector. This paper presents early results from the first test of a serious computer game which has the goal of educating managers about what advanced services are and how they fit in supply chains. Results suggest the role-play scenario tested is appropriate for an audience of largely non-expert gamers, and that the approach has the potential to instruct users about the role of services in the supply chain.

KW - serious games

KW - servitization

KW - usability

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DO - 10.1109/IMCTL.2014.7011139

M3 - Conference publication

SN - 978-1-4799-4742-3

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BT - Proceedings of 2014 international conference on Interactive Mobile Communication technologies and Learning (IMCL)

PB - IEEE

Y2 - 13 November 2014 through 14 November 2014

ER -

iServe: a serious game for servitization

Abstract

Conference

Keywords

Access to Document

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A quiz-based game for addressing growing population issues: linking learning mechanics to the GROWTH serious game

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