Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms

Reza Marvi; Pantea  Foroudi; Farbod Fakhreddin

doi:10.1016/j.ijhm.2023.103600

Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms

Reza Marvi, Pantea Foroudi, Farbod Fakhreddin

Marketing & Strategy

Research output: Contribution to journal › Review article › peer-review

Abstract

This study addresses a crucial gap in current research by introducing the first-ever measurement scale for assessing peer engagement behaviour in peer-to-peer platforms. By scrutinizing its drivers and outcomes, the research aims to decode the complex ecosystem of peer interactions. Leveraging rich data drawn from 15 managerial interviews, four focus groups of platform users, and a robust survey involving 672 peer consumers, the study unveils a compelling link: the quality of relationships directly amplifies peer engagement, which subsequently fuels value co-creation within these platforms. This pivotal revelation not only offers fresh theoretical contributions but also opens the door to transformative practical implications, setting the stage for future research.

Original language	English
Article number	103600
Journal	International Journal of Hospitality Management
Volume	115
Early online date	19 Sept 2023
DOIs	https://doi.org/10.1016/j.ijhm.2023.103600
Publication status	Published - 1 Oct 2023

Bibliographical note

Keywords

Peer engagement behaviour
Peer engagement outcome
Peer experience
Perceived peer quality
Relationship quality
Value co-creation

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10.1016/j.ijhm.2023.103600Licence: CC BY 4.0

Let Me Engage You
© 2023 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
Final published version, 1.14 MBLicence: CC BY 4.0

Cite this

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title = "Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms",

abstract = "This study addresses a crucial gap in current research by introducing the first-ever measurement scale for assessing peer engagement behaviour in peer-to-peer platforms. By scrutinizing its drivers and outcomes, the research aims to decode the complex ecosystem of peer interactions. Leveraging rich data drawn from 15 managerial interviews, four focus groups of platform users, and a robust survey involving 672 peer consumers, the study unveils a compelling link: the quality of relationships directly amplifies peer engagement, which subsequently fuels value co-creation within these platforms. This pivotal revelation not only offers fresh theoretical contributions but also opens the door to transformative practical implications, setting the stage for future research.",

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AU - Marvi, Reza

AU - Foroudi, Pantea

AU - Fakhreddin, Farbod

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Y1 - 2023/10/1

N2 - This study addresses a crucial gap in current research by introducing the first-ever measurement scale for assessing peer engagement behaviour in peer-to-peer platforms. By scrutinizing its drivers and outcomes, the research aims to decode the complex ecosystem of peer interactions. Leveraging rich data drawn from 15 managerial interviews, four focus groups of platform users, and a robust survey involving 672 peer consumers, the study unveils a compelling link: the quality of relationships directly amplifies peer engagement, which subsequently fuels value co-creation within these platforms. This pivotal revelation not only offers fresh theoretical contributions but also opens the door to transformative practical implications, setting the stage for future research.

AB - This study addresses a crucial gap in current research by introducing the first-ever measurement scale for assessing peer engagement behaviour in peer-to-peer platforms. By scrutinizing its drivers and outcomes, the research aims to decode the complex ecosystem of peer interactions. Leveraging rich data drawn from 15 managerial interviews, four focus groups of platform users, and a robust survey involving 672 peer consumers, the study unveils a compelling link: the quality of relationships directly amplifies peer engagement, which subsequently fuels value co-creation within these platforms. This pivotal revelation not only offers fresh theoretical contributions but also opens the door to transformative practical implications, setting the stage for future research.

KW - Peer engagement behaviour

KW - Peer engagement outcome

KW - Peer experience

KW - Perceived peer quality

KW - Relationship quality

KW - Value co-creation

UR - https://www.sciencedirect.com/science/article/pii/S0278431923001743

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U2 - 10.1016/j.ijhm.2023.103600

DO - 10.1016/j.ijhm.2023.103600

M3 - Review article

VL - 115

JO - International Journal of Hospitality Management

JF - International Journal of Hospitality Management

M1 - 103600

ER -

Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms

Abstract

Bibliographical note

Keywords

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