Abstract
This study aims to understand (i) the main influencing constructs affecting travelers’ love in a sharing-economy context, (ii) the key influence of sharing-economy identity on travelers’ experience and benevolence which can impact on their likability and satisfaction, (iii) what and how travelers’ experience and benevolence can influence travelers’ love towards sharing-economy, (iv) what makes sharing-economy customers’ platforms love a sharing-economy? (v) the key consequences of travelers’ love, and (vi) when and why such relations are likely to occur. This study employs an explanatory-study at the initial stage, as informed by the literature and research model. The developed model was tested via a positivist survey, which was carried out with 417 travelers/tourists/users of peer-to-peer accommodation sharing-economy in the UK. Structural equation modelling was used to understand the research influences and relationships. We suggest implications for tourism and travelers’ management.
Original language | English |
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Title of host publication | Tourism, Hospitality and Digital Transformation: Strategic Management Aspects |
Editors | Kayhan Tajeddini, Vanessa Rattan, Thorsten Merkle |
Chapter | 4 |
Number of pages | 26 |
ISBN (Electronic) | 9780429054396 |
Publication status | Published - 21 Oct 2019 |