Love is the bridge between you and everything: Relationships of identity, experience, and benevolence to travelers’ loyalty and willingness to purchase

Pantea Foroudi, Reza Marvi

Research output: Chapter in Book/Published conference outputChapter

Abstract

This study aims to understand (i) the main influencing constructs affecting travelers’ love in a sharing-economy context, (ii) the key influence of sharing-economy identity on travelers’ experience and benevolence which can impact on their likability and satisfaction, (iii) what and how travelers’ experience and benevolence can influence travelers’ love towards sharing-economy, (iv) what makes sharing-economy customers’ platforms love a sharing-economy? (v) the key consequences of travelers’ love, and (vi) when and why such relations are likely to occur. This study employs an explanatory-study at the initial stage, as informed by the literature and research model. The developed model was tested via a positivist survey, which was carried out with 417 travelers/tourists/users of peer-to-peer accommodation sharing-economy in the UK. Structural equation modelling was used to understand the research influences and relationships. We suggest implications for tourism and travelers’ management.
Original languageEnglish
Title of host publicationTourism, Hospitality and Digital Transformation: Strategic Management Aspects
EditorsKayhan Tajeddini, Vanessa Rattan, Thorsten Merkle
Chapter4
Number of pages26
ISBN (Electronic)9780429054396
Publication statusPublished - 21 Oct 2019

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