Managing B-to-B value chains through relational marketing resources

M. Tuominin, S. Hyvonen, Gordon E. Greenley, Graham J. Hooley

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2004
Event	Australia and New Zealand Marketing Academy Confrerence 2004 - Wellington, New Zealand Duration: 29 Nov 2004 → 1 Dec 2004

Conference	Australia and New Zealand Marketing Academy Confrerence 2004
Abbreviated title	ANZMAC
Country/Territory	New Zealand
City	Wellington
Period	29/11/04 → 1/12/04

Cite this

@conference{020128532a424faab158e20fc4390e57,

title = "Managing B-to-B value chains through relational marketing resources",

author = "M. Tuominin and S. Hyvonen and Greenley, {Gordon E.} and Hooley, {Graham J.}",

year = "2004",

language = "English",

note = "Australia and New Zealand Marketing Academy Confrerence 2004, ANZMAC ; Conference date: 29-11-2004 Through 01-12-2004",

}