Managing marketing resources for stakeholder value: a relational view

M. Tuominin, M. Anttila, Graham J. Hooley, S. Hyvonen, S. Kajalo, S. Matear, K. Moller, A. Rajala

    Research output: Chapter in Book/Published conference outputConference publication

    Original languageEnglish
    Title of host publicationProceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006
    EditorsGeorge J. Avonlitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
    PagesCD ROM
    Publication statusPublished - 2006
    Event35th European Marketing Academy Conference - Athens, Greece
    Duration: 23 May 200626 May 2006


    Conference35th European Marketing Academy Conference
    Abbreviated titleEMAC 2006
    OtherSustainable marketing leadership : a synthesis of polymorphous axioms, strategies and tactics

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