Managing the product

Wendy Tabrizi; Stephanie  Chamberlain; Emily Moorlock; Debbie Hill

Managing the product

Wendy Tabrizi, Stephanie Chamberlain, Emily Moorlock, Debbie Hill

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Marketing: Real People, Real Decisions
Editors	Michael R. Solomon, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Publisher	Pearson
Chapter	8
Pages	302 - 336
Edition	3rd
ISBN (Print)	9781292227191
Publication status	Published - 1 Jul 2019

Cite this

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title = "Managing the product",

author = "Wendy Tabrizi and Stephanie Chamberlain and Emily Moorlock and Debbie Hill",

year = "2019",

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publisher = "Pearson",

edition = "3rd",

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TY - CHAP

T1 - Managing the product

AU - Tabrizi, Wendy

AU - Chamberlain, Stephanie

AU - Moorlock, Emily

AU - Hill, Debbie

PY - 2019/7/1

Y1 - 2019/7/1

UR - https://www.pearson.com/uk/educators/higher-education-educators/program/Solomon-Marketing-Real-People-Real-Decisions-3rd-Edition/PGM2376876.html?tab=overview

M3 - Chapter

SN - 9781292227191

SP - 302

EP - 336

BT - Marketing: Real People, Real Decisions

A2 - Solomon, Michael R.

A2 - Stuart, Elnora W.

A2 - Barnes, Bradley

A2 - Mitchell, Vincent-Wayne

A2 - Tabrizi, Wendy

PB - Pearson

ER -

Managing the product

Other files and links

Creating the product

Global, ethical and sustainable marketing

Integrated Marketing Communications

Cite this