Market Insight – Groupon: Key Account Management Gone Wrong

Julius Stephan

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Marketing
Editors	Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
Edition	5
Publication status	Published - Mar 2019

Keywords

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title = "Market Insight – Groupon: Key Account Management Gone Wrong",

keywords = "Marketing Case Study, Key Account Management",

author = "Julius Stephan",

year = "2019",

month = mar,

language = "English",

isbn = "9780198809999",

editor = "Paul Baines and Chris Fill and Sara Rosengren and Paolo Antonetti",

booktitle = "Marketing",

edition = "5",

}

TY - CHAP

T1 - Market Insight – Groupon: Key Account Management Gone Wrong

AU - Stephan, Julius

PY - 2019/3

Y1 - 2019/3

KW - Marketing Case Study

KW - Key Account Management

UR - https://global.oup.com/ukhe/product/marketing-9780198809999?cc=gb&lang=en&

M3 - Chapter

SN - 9780198809999

BT - Marketing

A2 - Baines, Paul

A2 - Fill, Chris

A2 - Rosengren, Sara

A2 - Antonetti, Paolo

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