Marketing assets, capabilities and competitive positioning

Graham J. Hooley; J. Beracs; John W. Cadogan; J. Fahy; K. Fonfara; M. Gabbott; H. Kasper; S. Matear; K. Möller; Hans Mühlbacher; B. Snoj; Vasilios Theoharakis; Y. Tsarenko; O.H.M. Yau

Marketing assets, capabilities and competitive positioning

Graham J. Hooley, J. Beracs, John W. Cadogan, J. Fahy, K. Fonfara, M. Gabbott, H. Kasper, S. Matear, K. Möller, Hans Mühlbacher, B. Snoj, Vasilios Theoharakis, Y. Tsarenko, O.H.M. Yau

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of 33rd EMAC Annual Conference 2004
Editors	J. Munuera-Aleman
Publication status	Published - 2004
Event	33rd EMAC Annual Conference 2004 - Murcia, Spain Duration: 18 May 2004 → 21 May 2004

Conference

Conference	33rd EMAC Annual Conference 2004
Abbreviated title	EMAC
Country/Territory	Spain
City	Murcia
Period	18/05/04 → 21/05/04
Other	European Marketing Academy Conference

Cite this

@inproceedings{d339110233be4e0fba3aa7ede6a60cc9,

title = "Marketing assets, capabilities and competitive positioning",

author = "Hooley, {Graham J.} and J. Beracs and Cadogan, {John W.} and J. Fahy and K. Fonfara and M. Gabbott and H. Kasper and S. Matear and K. M{\"o}ller and Hans M{\"u}hlbacher and B. Snoj and Vasilios Theoharakis and Y. Tsarenko and O.H.M. Yau",

year = "2004",

language = "English",

editor = "J. Munuera-Aleman",

booktitle = "Proceedings of 33rd EMAC Annual Conference 2004",

note = "33rd EMAC Annual Conference 2004, EMAC ; Conference date: 18-05-2004 Through 21-05-2004",

}

TY - GEN

T1 - Marketing assets, capabilities and competitive positioning

AU - Hooley, Graham J.

AU - Beracs, J.

AU - Cadogan, John W.

AU - Fahy, J.

AU - Fonfara, K.

AU - Gabbott, M.

AU - Kasper, H.

AU - Matear, S.

AU - Möller, K.

AU - Mühlbacher, Hans

AU - Snoj, B.

AU - Theoharakis, Vasilios

AU - Tsarenko, Y.

AU - Yau, O.H.M.

PY - 2004

Y1 - 2004

M3 - Conference publication

BT - Proceedings of 33rd EMAC Annual Conference 2004

A2 - Munuera-Aleman, J.

T2 - 33rd EMAC Annual Conference 2004

Y2 - 18 May 2004 through 21 May 2004

ER -