Marketing at Work: Groupon - Making Life less boring through Direct Marketing on the Web

Julius Stephan

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Marketing: An Introduction
Subtitle of host publication	Within context of European market
Editors	Gary Armstrong, Philip Kotler, Harker Michael, Brennan Ross
Publisher	Pearson
Chapter	13.1
Edition	4
ISBN (Print)	978-1292200309
Publication status	Published - 19 Apr 2019

Keywords

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title = "Marketing at Work: Groupon - Making Life less boring through Direct Marketing on the Web",

keywords = "Marketing Case Study, Direct Marketing",

author = "Julius Stephan",

year = "2019",

month = apr,

day = "19",

language = "English",

isbn = "978-1292200309",

editor = "Gary Armstrong and Philip Kotler and Harker Michael and Brennan Ross",

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}

TY - CHAP

T1 - Marketing at Work: Groupon - Making Life less boring through Direct Marketing on the Web

AU - Stephan, Julius

PY - 2019/4/19

Y1 - 2019/4/19

KW - Marketing Case Study

KW - Direct Marketing

UR - https://www.pearson.com/nl/en_NL/higher-education/subject-catalogue/marketing/amstrong-marketing-an-introduction-4e.html

M3 - Chapter

SN - 978-1292200309

BT - Marketing: An Introduction

A2 - Armstrong, Gary

A2 - Kotler, Philip

A2 - Michael, Harker

A2 - Ross, Brennan

PB - Pearson

ER -