Marketing resources and their measurement

J. Beracs, Graham J. Hooley, L. Sajtos, T. Keszey, M Farhangmehr (Editor)

    Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

    Original languageEnglish
    Publication statusPublished - 2002
    Event31st EMAC annual conference - Braga, Portugal
    Duration: 28 May 200231 May 2002

    Conference

    Conference31st EMAC annual conference
    Country/TerritoryPortugal
    CityBraga
    Period28/05/0231/05/02
    OtherMarketing in a Changing World: scope, opportunities and challenges

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