Marketing strategy: a history of the next decade

John M. Rudd; Robert Morgan

doi:10.1080/0965254032000133430

Marketing strategy: a history of the next decade

John M. Rudd, Robert Morgan

Research output: Contribution to journal › Editorial › peer-review

Abstract

Editorial

Original language	English
Pages (from-to)	161-164
Number of pages	4
Journal	Journal of Strategic Marketing
Volume	11
Issue number	3
DOIs	https://doi.org/10.1080/0965254032000133430
Publication status	Published - 2003

Bibliographical note

This is an Author's Accepted Manuscript of an article published in Rudd, J. M., & Morgan, R. (2003). Marketing strategy: a history of the next decade. Journal of strategic marketing, 11(3), 161-164. 2003 © Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/0965254032000133430

Keywords

marketing strategy

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10.1080/0965254032000133430

Marketing a history of the next decade
This is an Author's Accepted Manuscript of an article published in Rudd, J. M., & Morgan, R. (2003). Marketing strategy: a history of the next decade. Journal of strategic marketing, 11(3), 161-164. 2003 © Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/0965254032000133430
Accepted author manuscript, 118 KB

Cite this

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title = "Marketing strategy: a history of the next decade",

abstract = "Editorial",

keywords = "marketing strategy",

author = "Rudd, {John M.} and Robert Morgan",

note = "This is an Author's Accepted Manuscript of an article published in Rudd, J. M., & Morgan, R. (2003). Marketing strategy: a history of the next decade. Journal of strategic marketing, 11(3), 161-164. 2003 {\textcopyright} Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/0965254032000133430",

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AU - Morgan, Robert

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PY - 2003

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VL - 11

SP - 161

EP - 164

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

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Marketing strategy: a history of the next decade

Abstract

Bibliographical note

Keywords

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