Marketing strategy and competitive positioning

Graham J. Hooley; John A. Saunders; Nigel F. Piercy

Marketing strategy and competitive positioning

Graham J. Hooley, John A. Saunders, Nigel F. Piercy

Marketing & Strategy

Research output: Book/Report › Book

Abstract

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Original language	English
Place of Publication	Harlow (UK)
Publisher	Financial Times/Prentice Hall
Number of pages	648
Edition	3rd
ISBN (Print)	978-0-273-65516-9
Publication status	Published - 29 Oct 2003

Bibliographical note

Translated in Chinese (9780273706977)

Keywords

marketing strategy
competitive positioning
marketing
competitive advantage

Cite this

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title = "Marketing strategy and competitive positioning",

abstract = "Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.",

keywords = "marketing strategy, competitive positioning, marketing, competitive advantage",

author = "Hooley, {Graham J.} and Saunders, {John A.} and Piercy, {Nigel F.}",

note = "Translated in Chinese (9780273706977)",

year = "2003",

month = oct,

day = "29",

language = "English",

isbn = "978-0-273-65516-9",

publisher = "Financial Times/Prentice Hall",

edition = "3rd",

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AU - Saunders, John A.

AU - Piercy, Nigel F.

N1 - Translated in Chinese (9780273706977)

PY - 2003/10/29

Y1 - 2003/10/29

N2 - Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

AB - Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

KW - marketing strategy

KW - competitive positioning

KW - marketing

KW - competitive advantage

UR - http://catalogue.pearsoned.co.uk/catalog/academic/product?ISBN=9780273655169-IS#resources

M3 - Book

SN - 978-0-273-65516-9

BT - Marketing strategy and competitive positioning

PB - Financial Times/Prentice Hall

CY - Harlow (UK)

ER -

Marketing strategy and competitive positioning

Abstract

Bibliographical note

Keywords

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Cite this