Marketplace platforms as game changers: Internationalization of smaller enterprises

Nitish Singh*, Surender Munjal, Sumit K. Kundu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Despite resource constraints, smaller enterprises (SEs) are increasingly participating in international markets and becoming part of the global economy. E-commerce marketplace platforms are propelling this internationalization of SEs by alleviating SEs' resource constraints. However, there is a paucity of research in the nascent area of platform-based internationalization of SEs. Using an abductive inquiry, the study explores how platforms mitigate SEs' resource poverty, provide access to non-location-bound assets, and enable their internationalization. Accordingly, this study enunciates how platform-specific advantages (PSAs) allow for efficient markets through superior economizing of bounded rationality and reliability while assisting SEs with mitigating their liabilities associated with internationalization.

Original languageEnglish
Article number101035
Number of pages17
JournalJournal of International Management
Issue number4
Early online date6 May 2023
Publication statusPublished - Aug 2023


  • E-commerce platforms
  • Internalization theory
  • Internationalization
  • Platform-specific advantages
  • Platforms


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