Measuring marketing capabilities: A cross-national study

J.W. Cadogan, Graham J. Hooley, S. Douglas, S. Matear, Gordon E. Greenley

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2002
EventMarketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium - Perth, Australia
Duration: 1 Dec 2002 → …

Conference

ConferenceMarketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium
Country/TerritoryAustralia
CityPerth
Period1/12/02 → …

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