Modeling competitive reaction effects

Peter S.H. Leeflang

Research output: Contribution to journalArticlepeer-review


In this study I critically review models that specify competitive reaction effects. I discuss different model structures and summarize my findings on competitive reaction effects and factors that explain competitive reactions. I discuss the many models of competitive market response that have been developed and classify them into twelve sets of models that are related to each other in a logical manner through the evolutionary model-building concept.
Original languageEnglish
Pages (from-to)322-358
Number of pages37
JournalSchmalenbach Business Review
Issue numberOctober
Publication statusPublished - Oct 2008


  • competition
  • marketing
  • models

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