| Original language | English |
|---|---|
| Pages (from-to) | 71-80 |
| Number of pages | 10 |
| Journal | Marketing JRM |
| Volume | 6 |
| Issue number | 1 |
| Publication status | Published - 2010 |
Modeling market response: trends and developments
Peter Leeflang, Auke Hunneman
Research output: Contribution to journal › Article › peer-review