My brand? Your brand? Or our brand? Integrating retail front-line employees post an acquisition

Keith Glanfield, Leslie de Chernatony, Yannis Suvatjis

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	Academy of Marketing Science World Marketing Congress - Università degli Studi di Bari "Aldo Moro", Bari, Italy Duration: 14 Jul 2015 → 18 Jul 2015

Congress	Academy of Marketing Science World Marketing Congress
Country/Territory	Italy
City	Bari
Period	14/07/15 → 18/07/15

Cite this

@conference{44c9ae54eda542a18e07fbb571ab4106,

title = "My brand? Your brand? Or our brand? Integrating retail front-line employees post an acquisition",

author = "Keith Glanfield and {de Chernatony}, Leslie and Yannis Suvatjis",

year = "2015",

language = "English",

note = "Academy of Marketing Science World Marketing Congress ; Conference date: 14-07-2015 Through 18-07-2015",

}