Translated title of the contribution | The impact of marketing resources on innovation performance |
---|---|
Original language | Portuguese |
Pages | 1865 |
Number of pages | 1 |
Publication status | Published - Sept 2006 |
Event | 30º Encontro da ANPAD (EnANPAD 2006) - Salvador, Brazil Duration: 23 Sept 2006 → 27 Sept 2006 |
Conference
Conference | 30º Encontro da ANPAD (EnANPAD 2006) |
---|---|
Country/Territory | Brazil |
City | Salvador |
Period | 23/09/06 → 27/09/06 |
Keywords
- corporate resources
- innovation performance
- recursos da empresa
- desempenho da inovação