On the consequences of scarcity mindset: How ‘having too little’ means so much for ethnic venture failure

Drawing on the psychological concept of scarcity mindset as a lens, we explore UK-based ethnic entrepreneurs' accounts of their behaviors and choices to theorize ethnic business venture failure. Our findings suggest the constraints of ‘having too little’ entrepreneurial resources can induce three organizing tensions in organizing, community embeddedness, spatial and segment spawning, and dispositional optimism––which may operate in combination or serially to precipitate ethnic venture failure. Our findings contribute to research on conflicting demands in entrepreneurship by showing how resource constraints, sometimes played out in the form of enduring inequalities within markets and society-at-large stymies the conversion of contradictory yet mutually constituting demands in organizing into potentially productive outcomes.