On the relationships between market orientation and generic competitive strategies: a case study in China

Riliang Qu

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original languageEnglish
Publication statusUnpublished - 2004
EventAcademy of Marketing Annual Conference 2004 - Cheltenham, United Kingdom
Duration: 6 Jul 2004 → 8 Jul 2004

Conference

ConferenceAcademy of Marketing Annual Conference 2004
Country/TerritoryUnited Kingdom
CityCheltenham
Period6/07/04 → 8/07/04

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