Organizational cognitive neuroscience: A new frontier formagnetoencephalography

Sven Braeutigam; Nick Lee; Carl Senior

doi:10.1007/978-3-030-00087-5_35

Organizational cognitive neuroscience: A new frontier formagnetoencephalography

Sven Braeutigam^*, Nick Lee, Carl Senior

^*Corresponding author for this work

School of Psychology

Research output: Chapter in Book/Published conference output › Chapter

Abstract

Organizational cognitive neuroscience is a rapidly developing field of research aimed at the neuroscientific study of human behavior in organizations. The purpose of this chapter is to provide a brief overview of the field and to elaborate on the role magnetoencephalography can play within this new area of research given its inherent advantages of noninvasively measuring macroscopic brain dynamics. Moreover, this chapter aims at elucidating some of the broader conceptual challenges as well as ethical considerations that have been raised by recent neuroscience-based approaches to the study of economically relevant behaviors; as such considerations will be relevant to neuroscientists as well as management scholars alike.

Original language	English
Title of host publication	Magnetoencephalography
Subtitle of host publication	From Signals to Dynamic Cortical Networks: Second Edition
Publisher	Springer
Pages	1209-1225
Number of pages	17
ISBN (Electronic)	9783030000875
ISBN (Print)	9783030000868
DOIs	https://doi.org/10.1007/978-3-030-00087-5_35
Publication status	Published - 17 Oct 2019

Keywords

Decision-making
Endogenous brain activity
Gender differences
Magnetoencephalography
Neuroeconomics
Neuromarketing
Organizational cognitive neuroscience

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10.1007/978-3-030-00087-5_35

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title = "Organizational cognitive neuroscience: A new frontier formagnetoencephalography",

abstract = "Organizational cognitive neuroscience is a rapidly developing field of research aimed at the neuroscientific study of human behavior in organizations. The purpose of this chapter is to provide a brief overview of the field and to elaborate on the role magnetoencephalography can play within this new area of research given its inherent advantages of noninvasively measuring macroscopic brain dynamics. Moreover, this chapter aims at elucidating some of the broader conceptual challenges as well as ethical considerations that have been raised by recent neuroscience-based approaches to the study of economically relevant behaviors; as such considerations will be relevant to neuroscientists as well as management scholars alike.",

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author = "Sven Braeutigam and Nick Lee and Carl Senior",

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AU - Senior, Carl

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N2 - Organizational cognitive neuroscience is a rapidly developing field of research aimed at the neuroscientific study of human behavior in organizations. The purpose of this chapter is to provide a brief overview of the field and to elaborate on the role magnetoencephalography can play within this new area of research given its inherent advantages of noninvasively measuring macroscopic brain dynamics. Moreover, this chapter aims at elucidating some of the broader conceptual challenges as well as ethical considerations that have been raised by recent neuroscience-based approaches to the study of economically relevant behaviors; as such considerations will be relevant to neuroscientists as well as management scholars alike.

AB - Organizational cognitive neuroscience is a rapidly developing field of research aimed at the neuroscientific study of human behavior in organizations. The purpose of this chapter is to provide a brief overview of the field and to elaborate on the role magnetoencephalography can play within this new area of research given its inherent advantages of noninvasively measuring macroscopic brain dynamics. Moreover, this chapter aims at elucidating some of the broader conceptual challenges as well as ethical considerations that have been raised by recent neuroscience-based approaches to the study of economically relevant behaviors; as such considerations will be relevant to neuroscientists as well as management scholars alike.

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KW - Endogenous brain activity

KW - Gender differences

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KW - Neuroeconomics

KW - Neuromarketing

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SP - 1209

EP - 1225

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ER -

Organizational cognitive neuroscience: A new frontier formagnetoencephalography

Abstract

Keywords

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