Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League

Keyphrases

• Barclays 100%
• Brand Association 100%
• Premier League 100%
• Apparel 50%
• Personal Identity 50%
• Design Methodology 25%
• Market Share 25%
• Brand Image 25%
• Social Identity 25%
• Longitudinal Qualitative Study 25%
• Football Soccer 25%
• Utilitarian 25%
• Adidas 25%
• Sport Sponsorship 25%
• Nike 25%
• Consumption Behavior 25%
• Brand Interest 25%
• Online Focus Groups 25%

Social Sciences

• Identity 100%
• Market Share 50%
• Focus Group 50%
• Research Design 50%
• Brand Image 50%
• Consumer Behavior 50%
• Sport 50%

Economics, Econometrics and Finance

• Market Share 100%
• Research Design 100%
• Brand Image 100%