Perceptual differences of marketing journals: a worldwide perspective

Vasilios Theoharakis, Andrew Hirst

Research output: Contribution to journalArticlepeer-review


The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of respondents who classify a journal as top tier, and readership. It is demonstrated that an individual's geographic origin, research interests or journal affiliation can have a significant impact on journal rankings.
Original languageEnglish
Pages (from-to)389-402
Number of pages14
JournalMarketing Letters
Issue number4
Publication statusPublished - Nov 2002


  • marketing
  • peer review
  • journal ranking
  • journal perceptions


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