Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators

Paul Hughes, Robert E. Morgan, Matthew Hughes, Nick J. Lee

Research output: Chapter in Book/Published conference outputConference publication

Original languageEnglish
Title of host publicationAMA Winter Educators' Conference Proceedings
EditorsJean L. Johnson, John Hulland
Publication statusPublished - Jan 2006
EventAMA Winter Educators’ Conference 2006 - St. Petersburg, FL, United States
Duration: 17 Feb 200620 Feb 2006


ConferenceAMA Winter Educators’ Conference 2006
Country/TerritoryUnited States
CitySt. Petersburg, FL

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