@inproceedings{077387ff403f4b77bf929e8b72bdb0f1,
title = "Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators",
author = "Paul Hughes and Morgan, {Robert E.} and Matthew Hughes and Lee, {Nick J.}",
year = "2006",
month = jan,
language = "English",
isbn = "978-1-60423-559-3",
editor = "Johnson, {Jean L.} and John Hulland",
booktitle = "AMA Winter Educators' Conference Proceedings",
note = "AMA Winter Educators{\textquoteright} Conference 2006 ; Conference date: 17-02-2006 Through 20-02-2006",
}