Product - Service transition: Research questions

Ahmad Beltagui, Johann C.K.H. Riedel, Kulwant S. Pawar

Research output: Chapter in Book/Published conference outputConference publication


This speculative paper presents research questions concerned with the transition from manufacturing to service in firms and the role of design in firms making it. The transition is recognised in the marketing and operations-management literatures but the business implications are not fully understood, leaving scope for empirical research to fill the gap in knowledge. It is recognised that products and services are combined in bundles which create value, understood differently by different customers. This paper suggests that creating value means products must be redesigned rather than just packaged with different services. The Organisation, or network of firms, which develops and delivers value must also be designed, but there is a lack of practical guidance in the literature. The paper provides a research agenda for investigating the implications of a product-service transition and suggests questions which research should answer to better understand how products, service and organisation can be designed.

Original languageEnglish
Title of host publication2008 IEEE International Technology Management Conference, ICE 2008
Number of pages8
ISBN (Electronic)9780853582441
Publication statusPublished - Jun 2008
EventIEEE International Technology Management Conference, ICE 2008 - Lisbon, Portugal
Duration: 23 Jun 200828 Jun 2008

Publication series

Name2008 IEEE International Technology Management Conference, ICE 2008


ConferenceIEEE International Technology Management Conference, ICE 2008

Bibliographical note

Publisher Copyright:
© 2008 Nottingham University.


  • Design
  • Product-Service Organisation (PSO)
  • Product-Service Systems (PSS)
  • Servitization


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