TY - JOUR
T1 - Realising competitive advantage
T2 - bicycle manufacture - manufacturing engineering and management
AU - Baines, T.
PY - 2007/2
Y1 - 2007/2
N2 - Students at Cranfield Manufacturing Systems Centre helped Brompton Bikes formulate a strategy to meet rapid sales growth. The students took up Operations Excellence MSc, a two-year part-time programme based on the Cranfield MSc in Engineering and Management of Manufacturing Systems, include the Realising Competitive Manufacture module, which is set out to consolidate and embed the knowledge and skills developed throughout the two-year programme. Guided by StratNav process, the students analysed the product families of Brompton, established the basis on which they compete in the market place, and then benchmarked against key competitors. The top five developments identified to be needed by Brompton are: the formation of group technology cells, creation of a robotic brazing facility, and training and recruitment initiatives for production staff.
AB - Students at Cranfield Manufacturing Systems Centre helped Brompton Bikes formulate a strategy to meet rapid sales growth. The students took up Operations Excellence MSc, a two-year part-time programme based on the Cranfield MSc in Engineering and Management of Manufacturing Systems, include the Realising Competitive Manufacture module, which is set out to consolidate and embed the knowledge and skills developed throughout the two-year programme. Guided by StratNav process, the students analysed the product families of Brompton, established the basis on which they compete in the market place, and then benchmarked against key competitors. The top five developments identified to be needed by Brompton are: the formation of group technology cells, creation of a robotic brazing facility, and training and recruitment initiatives for production staff.
UR - http://digital-library.theiet.org/getabs/servlet/GetabsServlet?prog=normal&id=MFENES000086000001000028000001
U2 - 10.1049/me:20070106
DO - 10.1049/me:20070106
M3 - Article
SN - 0956-9944
VL - 86
SP - 28
EP - 31
JO - Manufacturing Engineer
JF - Manufacturing Engineer
IS - 1
ER -