Redefining neuromarketing

Martin P. Block; Don E. Schultz; Bobby Calder; Sherri Livengood; Hans Breiter; Frank J. Mulhern; Kalyan Raman; Daniel Stern; Vijay Viswanathan; Anne Blood; Laura Chamberlain; Nick Lee; Fengqing (Zoe) Zhang

Redefining neuromarketing

Martin P. Block, Don E. Schultz, Bobby Calder, Sherri Livengood, Hans Breiter, Frank J. Mulhern, Kalyan Raman, Daniel Stern, Vijay Viswanathan, Anne Blood, Laura Chamberlain, Nick Lee, Fengqing (Zoe) Zhang

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	American Academy of Advertising 2015 Annual Conference - Chicago, IL, United States Duration: 26 Mar 2015 → 29 Mar 2015

Conference

Conference	American Academy of Advertising 2015 Annual Conference
Country/Territory	United States
City	Chicago, IL
Period	26/03/15 → 29/03/15

Cite this

@conference{c1ca8f2a5e514fc5a72dbdf29ea55dd1,

title = "Redefining neuromarketing",

author = "Block, {Martin P.} and Schultz, {Don E.} and Bobby Calder and Sherri Livengood and Hans Breiter and Mulhern, {Frank J.} and Kalyan Raman and Daniel Stern and Vijay Viswanathan and Anne Blood and Laura Chamberlain and Nick Lee and Zhang, {Fengqing (Zoe)}",

year = "2015",

language = "English",

note = "American Academy of Advertising 2015 Annual Conference ; Conference date: 26-03-2015 Through 29-03-2015",

}

TY - CONF

T1 - Redefining neuromarketing

AU - Block, Martin P.

AU - Schultz, Don E.

AU - Calder, Bobby

AU - Livengood, Sherri

AU - Breiter, Hans

AU - Mulhern, Frank J.

AU - Raman, Kalyan

AU - Stern, Daniel

AU - Viswanathan, Vijay

AU - Blood, Anne

AU - Chamberlain, Laura

AU - Lee, Nick

AU - Zhang, Fengqing (Zoe)

PY - 2015

Y1 - 2015

M3 - Unpublished Conference Paper

T2 - American Academy of Advertising 2015 Annual Conference

Y2 - 26 March 2015 through 29 March 2015

ER -