Redefining neuromarketing

Martin P. Block, Don E. Schultz, Bobby Calder, Sherri Livengood, Hans Breiter, Frank J. Mulhern, Kalyan Raman, Daniel Stern, Vijay Viswanathan, Anne Blood, Laura Chamberlain, Nick Lee, Fengqing (Zoe) Zhang

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2015
EventAmerican Academy of Advertising 2015 Annual Conference - Chicago, IL, United States
Duration: 26 Mar 201529 Mar 2015


ConferenceAmerican Academy of Advertising 2015 Annual Conference
Country/TerritoryUnited States
CityChicago, IL

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