Regulating multiplexes: the French state between corporatism and globalization

The development of multiplex cinemas has reinvigorated film exhibition and cinema attendance in France. Yet in the wake of the exception culturelle, multiplexes also stoked corporatist fears over the Americanization of French cinema, and in 1996 the state introduced a regulatory procedure for multiplexes modeled on the loi Royer. Regulation has not stopped subsequent multiplex development but rather protected the dominant market position of the major, vertically-integrated French exhibitors. The resultant economic concentration has undoubtedly increased the domestic and international competitiveness of French cinema, but at the price of industry polarization and a loss of cultural and economic pluralism.